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Privacy Policy

Here at On The Tools Ltd, we respect your right to privacy. This Privacy Policy explains in detail the types of personal information we may collect about you when you interact with us. It also explains how we will store and handle that personal information, how we keep it safe and how you can exercise your privacy rights.

Where the words “we”, “us” or “our” are used in this document, they are all references to On The Tools Ltd.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided in the section of this Privacy Policy headed “How to contact us” below.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. By using our website you agree to On The Tools using your personal information as described in this Privacy Policy

When do we collect information?

We collect information from you when you use the contact us form, subscribe to a newsletter, respond to a survey or enter information on our site.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognise your browser and capture and remember certain information. For instance, we use cookies to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

Keep track of advertisements.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s help menu to learn the correct way to modify your cookies.

If you disable cookies, some features will be disabled and some of our services may not function properly.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID

  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.

  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities.

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

How do we use your information?

We may use the information we collect from you when you contact us, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways, with the corresponding legal bases:

  • To personalise a user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested. (Necessary for our legitimate interests.)

  • To improve our website in order to better serve you. (Necessary for our legitimate interests.)

  • For internal research and development purposes. (Necessary for our legitimate interests.)

  • To administer a contest, promotion, survey or other site features. (Necessary for our legitimate interests.)

  • To send periodic emails regarding your order or other products and services. (Based on your separate opt-in.)

If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email.

Where required by applicable law, we will procure necessary consents. Where personal information is processed on the basis of consent by our customers, that consent may subsequently be withdrawn at any time (by contacting us using the details at the bottom of this page) without affecting the lawfulness of processing based on consent before its withdrawal.

Who do we share your personal information with?

We will treat personal data confidentially and may only disclose your personal information to the following categories of recipients:

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We have not enabled Google AdSense on our site but we may do so in the future.

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

The website incorporates reasonable technical, administrative, and physical measures to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse, interference, unauthorised access, disclosure, destruction and alteration. We also maintain reasonable procedures to help ensure that such data is reliable for its intended use and is accurate, complete and current. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required.

How long do we keep your data?

We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time we retain personal information will depend on the purposes for which we collect and use it, or as required to comply with applicable laws, or to establish, exercise or defend our legal rights.

We do not retain personal information in an identifiable format for longer than is necessary.

We may need your personal information to establish, bring or defend legal obligations. For example, we will retain your personal information for 7 years in case of any investigation.

Links to other websites

Our website may contain links to other websites run by other organisations. This Privacy Statement does not apply to those other websites so we encourage you to read their privacy policies. We cannot be responsible for the privacy policies and practices of other websites even if you access them using any links we provide.

In addition, if you linked to our website from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of the third party website and recommend that you check the policy of any third party website.

Your rights

Where you have given us your consent, you can withdraw it by doing the following.

To stop receiving our marketing you can change your preferences within your account, follow the unsubscribe instructions in any of the emails we send you or contact us and we will do it for you.

Your rights

  • You also have rights over how your personal information is used including:

  • The right to object to our processing of your data.

  • The right to request that your information be erased or restricted from further use.

  • The right to request a copy of the information we hold about you.

  • The right to correct, amend or update any information you have given us

  • The right to contest any automated decision we make about you. An automated decision is a decision taken without any human intervention which has legal consequences (e.g. credit checking). We don’t typically carry out automated decision making but, if we do, we will make it clear where such decisions are being made.

To exercise any of the above rights you may contact us as indicated below. Please note that whilst we will carefully assess every request we receive we may not always have to comply. When this happens, we will explain why.

Updates to privacy policy

From time to time we may change our privacy practices. We will notify you of any changes to this Policy as required by law. We will also post an updated copy on our website. It will have a different date and version number from the one set out below. Please check our site periodically for updates.

Children’s privacy

We do not knowingly collect information from children under the age of 13 or target the Service to children under 13.

How to contact us

If there are any questions regarding this privacy policy or our processing of your information, you may contact us using the information below.

On The Tools Ltd

Suite 102 Fort Dunlop

Birmingham

West Midlands

B24 9FD, UK

enquiries@onthetools.tv

Last Updated: 18.04.24

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